Wednesday, February 6, 2013
What is Information Design?
I have thought a lot about which area of information design interests me the most. I think I would like to work with the information that appears in magazines and such. I would really enjoy working on the layouts of popular magazines and fitting the articles, and information in at the best places were the reader will be most likely to pause and read it. I would like to design billboards and advertisements things where I really have a chance to reach people and get a message across. You never know who is going to see what and maybe something that I design would have a profound impact on someones life. Maybe they are going through something or need information on something and the ad they saw on the side of a bus, or billboard they drive by everyday, or their favorite magazine will have the article, or advertise the answer they are looking for or even a piece of advice for them to take and run with. I know that I will never know if this actually happens but it’s the thought of knowing that everyday that I put something out there it could happen that makes it all worth it. But I guess this is all avoiding the point of the question. So to me information design is finding the best way to arrange the information you are given so that the point you are trying to get out there gets across in the correct way to the correct people. Like I said before it is about impacting someone and hopefully making a difference.
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It is great that you are already thinking about what piece of information design you like. I agree that the best part of working in any part of this field is making a difference by getting the information out to the individual searching.
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Kalea - -
ReplyDeleteHow interesting that you'd enjoy working on magazine layout! I agree that it would be fun and challenging, plus helpful to the readers. On page ten of "Information Design Workbook", an anecdote by Jill Vacarra describes how frequently a magazine's cover does not accurately portray what you'll find - or not find inside. I, too, have been frustrated by that same circumstance on occasion.
Even if a magazine's focus is on fashion, decor, cooking, and/or celebrities, it will still be interesting and entertaining, and contribute to culture. Relatively few things we are exposed to on a daily basis are designed to deeply affect our lives, and that's okay, I believe. Information design can also - and importantly - be for the sake of producing a beautifully designed product that brings enjoyment to the consumer and revenue to the publisher.
- - Michelle Hayes